GameStop
Like the video game industry, gaming customers have become increasingly digital, which has challenged GameStop’s physical retail model. The GameStop effort required a complete multichannel e-commerce experience transformation. An accelerated effort involved the redesign of a personalized merchandise feed experience, the tight integration of gamer community content, and the implementation of a faster and easier mobile shopping experience that embraced online purchasing, store pickup, and delivery convenience in the early era of Covid.
Personalized product merchandising, community and gamer content integration, and a refactored mobile web and app experience drove increased engagement, larger average order size, and a significant uptick in revenue during the 2020 holiday shopping season.