Virtual Assistant
As part of a 24-month initiative to drive widespread digital adoption among banking customers, the design for the U.S. Bank Virtual Assistant thoughtfully and seamlessly integrated tap, talk, and touch interactions for maximum accessibility.
Nailing the fundamental principles of device-driven voice and touch interaction for key use cases like bill pay helped drive engagement among app customers. Prior to launch, the success of the initiative also required quick development of fully-functional, voice-activated prototypes for customer testing and feature prioritization.