OptumRx
To drive better connection to people’s pharmaceutical needs and improved health outcomes, OptumRx was reimagined as a holistic, personalized service experience that helps people and cost-effectively navigate their medication care journey, without the need to step into a pharmacy. Innovative product features include transparent price and comparison shopping, personalized regimen planning, prescription management, payment, and fulfillment all the way through at-home delivery.
Healthcare, medicine, and insurance can be cold, clinical, and intimidating. Through a reinvented user experience, the OptumRx platform needed to embrace warmer, personable, and approachable tone in its content and interactions. In addition to leveraging innovative customer-centered features, every OptumRx digital touch point was redesigned to reflect a more human approach to personal pharmaceutical care.