Minneapolis Institute of Art (Mia) Journeys
The (Mia) Journeys app transforms the way the public engages with a world-class museum. Designed as a way to get members to visit and to look up and engage with art they might not otherwise have sought out, Mia Journeys enables users to personally curate and share museum trips that are both relevant and rewarding.
The Journeys app supports an infinitely expanding set of media, including images, videos, audio, maps and loyalty promotions. Additions come as the museum develops deeper content in support of each piece of artwork. The app’s intent is not to capture and hold the attention of users, but to propel them through the museum, where they can enjoy and engage with the art itself.